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ノルウェーサーモンの輸入

fishmlを主催されている琵琶湖オオナマズさんのブログに興味深い記事がありました。

販売現場から、輸入魚・養殖魚を考えてみました。

 こちらによると、オオナマズさんがノルウェーサーモンの導入・販売に関わってられたようです。で、私が興味をもったのはその理由の所、ちょっと引用すると


なぜ、サーモンを導入したのか、現場サイドから言うと、「切り身の端境期に出てきた」と言うことです。
当時、切身魚のサイクルとしては、秋から冬(10月~3月頃)は、ぶり・鱈・さわら・さば・養殖鯛など豊富な魚種があったのですが、4月ころから夏場にかけて売るモノが無かったのです。輸入の「キングフイッシュ(皮むきフィレ)」(キングクリップ)がフライにして美味しかったので、この魚を売っていたぐらいでした。

 これに、脂質の量にともなう嗜好と合致したということもあり、現在の大西洋サケの人気になっているようです。でも当初の理由が「端境期」というのはおもしろいですね。私は最近のこってり味ブームから、味覚として輸入が進んでいたと思いこんでいました。
 で、さらに興味をもったのは、ギンザケを巡る部分で

この頃、三陸などで養殖された銀鮭も出まわっていたのですが、サーモンと比べると「売る」と言う点で弱い部分がありました。ひとつは脂肪の含有量の違い、これはもう、圧倒的にサーモンの勝ちです。もうひとつは、身の色合いです。この頃の銀鮭は、アスタキサンチンを添加して身をオレンジにするといったことはやられていなかったようで、身色がくすんだオレンジ色だったのです。サーモンは、明るいオレンジ。並べて売れば、絶対サーモンが美味しく見え、銀鮭は売れないのでした。

 本サイトでも、宮城の名物として、養殖ギンザケについて紹介しましたし、その時もギンザケの消費拡大を、という記事でした。でも、仕入れる側からみると、こういう問題があったのですね。あとはヘルシーブームでもおこって、脂質の少ない魚がブームになるしかないのですかね(あっ、そうなると鮭よりも白身の魚の人気が上がるだけかな)

2004 08 06 02:01 PM | 固定リンク

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コメント

やはり商品なのですね〜。そういう背景があったのかあ。

投稿者: ハヤト (Aug 6, 2004 4:48:35 PM)

 自分も、このサイトをはじめて、始めて水産、という世界をいろいろと見るようになりました。商品としての魚、というのは非常に奥深いですよね。

投稿者: ruger (Aug 6, 2004 7:46:11 PM)

「ノルウェーサーモンの輸入に大きく関わってられたようです。」とお書きですが、それは違います。

当時、水産バイヤーをしてまして、お店でサーモンをどのように売ればいいのか、そればかり考えていたのですよ。
「サーモンを導入した」の意味は、「それまではお店の売場になかったサーモンを、売場に導入した」ということです。

なお、最近の銀鮭は、アスタキサンチンやカンタキサンチンが使われているため、ちょっと色の悪い紅鮭より綺麗なオレンジ色をしてますから、当時より販売サイドでの競争力はあるようです。

投稿者: 琵琶湖オオナマズ (Aug 7, 2004 7:40:12 PM)

 「輸入」云々の部分は本文を訂正させていただきます。自分の理解力に恥じ入るとともに、謹んでおわび申し上げます。m(_ _)m

 ギンザケ、さすがに対応しているのですね。記事中にも触れた通り、我が宮城県で頑張っているもので、気にしてはいるのですが。でも、ちょっとした色味が販売(目的にもよるのでしょうが)に影響を与えるのなんですね。

投稿者: ruger (Aug 8, 2004 10:34:18 AM)

「色」は無視できないのですよ。

たとえば、「びんとろ」ですけど、今でこそ回転寿司などの人気商品と言われてますが、15年ほど前に試食して美味しかったので売場に出したのですが、ああいう色の薄いマグロは全く売れませんでした。
その当時は、今ほど冷凍技術が良くなかったので、売場に出すとすぐ茶色に変色して、ロスばっかりでした。

とにかく、消費者の方に売場で試食してもらって、味を知って頂くということが大事でした。
そのうち、回転寿司でも採用されるようになって、やっと一般に認知されたんですね。

逆に、今では、ああいう色のマグロは「脂がある」と思われてますが、ああいう色でも脂が全くないのもあるんです。

投稿者: 琵琶湖オオナマズ (Aug 8, 2004 11:43:26 AM)

うーん、おもしろいですね。勉強になります。
確かに、魚を、とくにスーパーなどで買うときには色が気になるものですが、新しい魚を導入するときは、特にそういう面があるのかも知れませんね。

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